Armed Forces And Veterans Group Teams Up With GB Group

Identity Management vendor GB Group has been selected by the Armed Forces and Veterans Group (AFVG) to provide its award winning Identity Verification service for the newly launched AFV Privilege Card and Rewards Scheme. The scheme will be available for serving men and women, veterans and their families, and supports the ‘Armed Forces Covenant’ which sets out the Government’s policy aimed at improving the support available for the Armed Forces community.

The AFVG along with Edenred and GB Group, have launched an initiative based on a pre-paid MasterCard. This will generate revenue that will assist with funding an MOD sponsored programme that aims to help young veterans re-integrate back into civilian society. The scheme is known as ‘The Future Horizons Programme’.

Kenneth McMillan, Chairman at AFVG, commented: “The AFVG in partnership with Edenred have established links with a number of well known High Street retailers who will be offering 10% – 15% cash back on the purchase of respective goods and services. The Privilege Card will enable holders to confirm eligibility for discounts and other universal benefits, so it is absolutely vital that we have a robust Identity Verification customer onboarding system in place in order to meet the ‘Know Your Customer’ (KYC) criteria set by the MOD and MasterCard.

“Using GB Group, AFVG is benefiting from everything that online Identity Verification and fast straight through processing offers – maximum customer uptake, peace of mind of KYC compliance and protection, and the gathering of accurate customer information that can be used for strategic marketing campaigns and product development.”

Mike Harriss, Head of Financial Services at GB Group, adds: “We’re delighted to be working with the AFVG and supporting this card scheme. The biggest differentiator between GB Group’s service and other Identity Verification providers is that it does not rely on a credit check to confirm identity. Instead, it references many different databases containing information on millions of individuals and only then authenticates the customer – all in sub-second speed.”

The AFV Privilege Card & Rewards Scheme will be launched in January 2012.