Lead Generation

Use our 79,000 subscribers to De-Risk your Lead Generation with www.retailfraud.com

Retail Fraud have partnered with Goallover Ltd to license LOLA, a global, real-time, unified data capture, validation and verification’ platform for “online generated sales leads”.

Sitting at / between the capture points of our lead generation activity, we will now be able to validate and verify ‘lead’ data for our advertisers auditable to 99.95% buyer satisfaction. All leads are processed within a high security environment, meeting data compliance regulations.

Secure in the knowledge that we can now deliver the highest lead quality in the industry, we are going further than any of our competitors by providing ‘advertiser specified’ leads on a Cost-per-Lead (CPL) basis thus removing the risk associated with lead generation.

With sales increasingly harder to attain and customers being more in control of the sales cycle than ever before, Retail Fraud believes marketing needs to be based upon proven channels and a de-risk strategy that rewards actual leads, and less for eyeballs to a website.

Buying decisions are more frequently being aligned to the key questions that justify expenditure, they are:
1.       Does it save me money?
2.       Does it make me money?
3.       Does it solve a problem that saves or makes me money?
4.       Is it ‘nice’ to have or ‘need’ to have?

This is indeed a sensible and prudent approach to buying, but one that sales need to ensure they also are in alignment with. After all, marketing deliver the leads that sales convert into revenue.

Our advertisers will only pay for specified leads that meet the validation and verification standards that our partner Goallover provides through the LOLA platform.

Our goal is to de-risk our advertisers lead generation programmes and help you to maximise your budgets.

How it works
You need to have a ‘call to action’ a download, a white paper to promote, basically something that would drive a prospect to give us their details in return for something. If not and you are just after pure brand awareness then we can offer this also.

We then promote this mailer to our 79,000 subscribers, prospects who then meet both your required specification (for example UK Top 250 Retailer) are then validated with a 99.95% guaranteed accuracy and delivered to you in real-time for follow up thus avoiding lead decay.

Costs
Once you have supplied us with your HTML mailer, download page* and download item we then create a mirror download page within our system from which we can capture and validate the data – there is a £500 nominal charge for this, this is your only upfront cost.

*You can either create your own page and have us mirror it, or use one of our templates.

Leads
When someone responds to an advertiser marketing campaign, they will be offered the chance to either ‘download the report’ or ‘download the report and request a call back from a sales person’

Validated Download only leads are charged at £75 + VAT each

Validated Download and ‘Please Call’ leads are charged at £125 + VAT each

Budget
Just set a budget cap before the project starts and you know exactly what your top end costs are going to be.

Frequency
Depending on budget and response your email mailer will go out with the sole objective to deliver the required volume of leads. Once achieved, the campaign is concluded.

Next Step – Contact
Paul Bessant
Retail Knowledge Ltd

paul@retail-knowledge.com
0207 903 5177 or 07966 444 654
Skype – paulbessant